If you are promoting your cannabis dispensary on the Internet, your 420 web portal will have what people are looking for: weed, how to obtain it (legally), news, medicinal information and related products. However, that is not enough to succeed in digital business. The market for cannabis grows so fast, that competition on the web has become fierce.
That is why you must take care of many important details when doing web development to promote business cannabis. Thanks to smartphones and tablets, the culture of how users access the internet and do their shopping has radically changed. To be successful, you need to adapt your MJ portal to the new reality. It is essential to know the main aspects that should take in mind.
40% of users leave a portal if it has not loaded after 4 seconds. You must first verify that your hosting is working at an appropriate rate. 123 Marketing, for example, works in partnership with HostGator, with plans adapted especially for cannabis businesses.
Also, it is necessary to review and clean the code of your website. Make sure that there are no complications for users in navigating through your portal. Any difficulty must go away, to allow smooth navigation.
The designs of your online portal must adapt perfectly to any screen size. First of all, because of the sensitivity of the cannabis issue, consumers do not usually use desktop PCs to access the internet in search of products. Also, take in mind that today 70% of users access the web through their smartphones. Then, design in a responsive way and guarantee that your contents are visible in any device is a must.
The minds of consumers usually associate cannabis with the weed leaf and the green color. It is necessary to stand out to succeed with your digital dispensary. To do this, you must ensure that your design takes the mind awareness of users and take it to a new level. The idea is that your design stands out. This will allow you to have a unique identity, and with this, you will foster loyalty relationships with your clients.
The Right Message
In Internet business, content is king. In the case of this industry, the shared materials must be impeccable. In addition to being novel, original, and adding value, your writings must show authority in the matter. Also, remember that they should be addressed to the right audience, and comply with all the regulations of the ACMPR, issued by Health Canada.
Leave Your Web Development in the Hands of Experts
123 Marketing puts at your disposal all your experience in the 420 web development. Our creatives are familiar with all products related to the cannabis industry and its derivatives. Also, we have helped to boost a large number of businesses in the industry, achieving excellent results. Let us help you improve your presence on the web through a redesign of your current content, or designing something entirely new and from scratch. Contact us; our experts will be happy to take your business to the top.
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