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DENTURIST MARKETING FOR YOUR PRACTICE THAT DELIVERS A RETURN ON INVESTMENT

Increasing New Clients from the Website by 1000% Web customers are easier to deal with and less price sensitive. 123 Marketing has made a big difference in our practice.

COLE MERKLEY, DENTURIST

westshore-denture-clinic

Westshore Denture Clinic is a Lower Suction Denturist This Victoria Denturist was experiencing good conversion rates from free consultations but was not receiving many from their website each month.

15X Increase in Website Leads

1000% Increase in Revenue from the Website

36/36 Search Terms on the First Page Of Google

Our Solution

1 Analysis

Analyzed the Search Volumes in the local market to isolate opportunities.

2 Limitations

We looked at competition and designed a path of least resistance strategy.

3 Underperforming Search Terms

Employed an aggressive negative keyword strategy to reduce cost on underperforming search terms.

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Web Design

We actually don’t get credit for the design of this website. We picked up this client after they had another company in town do a very nice website for them. We made some small tweaks to include a third office that was opening up and we converted the site to WordPress so that our customer could use the Admin panel to update the site without a computer science degree. We also added our custom footer. But, the bulk of the work was done by another reputable web design firm.

Organic SEO

This website is the top denture clinic website in its geo targeted area. But, it has lost positioning recently from what we suspect is a bounce rate issue. With extensive investigation into users of the website we have figured out that this site has a similar name to SEVERAL other businesses across Canada. As a result, people are searching online and because its optimized organic SEO architecture and link juice from our proprietary plug in, it is sometimes coming up first even across the country on Google. When the user sees that the denturist is not their local denture office, they are navigating away quickly and effecting the bounce rate of this website. We are working with a few different ideas to improve this circumstance.

Local SEO

This website has had challenges with its Google Business listing because of a conflict with another listing from a previous business. We never really know what Google will do when two companies try and share an address in the Google Business listings. Sometimes its not a big issue and other times it causes problems for one or both of the listings. This listing has been a challenge to keep active in the Google Local searches.

Content Marketing

This website has owner written content for the most part. The business manager of this firm is active in the blog posting and other marketing for the website. She works with some tips from our strategy team to add an SEO spritz to her genuine artisan content.

Social Media Marketing

This client has an aging population that values location over anything else when choose a service provider. The owner has decided not to actively pursue social media platforms because the adoption and response from the market does not support it. Perhaps in ten years when his target generation changes, this medium will deliver a bang for your buck.

Technical

This site has an extensive architecture behind it. We had to fix an existing page name structure that didn’t conform with current search engine algorithms recommendations for standard practices. We also had to completely redo the spider web of links on this site to maximize domain authority potential. The site is currently under development again as we decided to phase the web site launch into two parts to give our coding and design teams a little more time to work out the finishing touches.We have solutions for practitioners that will show you a return on investment. We recommend scaling back on your traditional marketing like Yellow Pages and sliding that budget into search engine optimization and web design. Often we can actually reduce your PPC budget and Yellow Pages campaign and still deliver results that simply outperform over time.

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