Lead Generation & Seo Web Design For Lawyers

LAWYER MARKETING TO EXPAND YOUR PRACTICE

Generating Google My Business Traffic Up by 3000%

Generating Google My Business Traffic Up by 3000% 123 Marketing has been integral in helping us generate business from our Google Maps listing.

LISA DENHAM, LAWYER

Lisa Denham Law Office is a Wills & Estate Lawyer

We are currently building a new website for Lisa and signed them up for Google My Business with a small seo package on her website.

2500 Impressions Monthly to the Google My Business Listing

$12 Revenue for Every Dollar in Marketing Spend

1000% Increase in Revenue from Document Notarizations

Our Solution

1 Low Hanging Fruit

The lawyer market was flooded with advertising and marketing budgets. But the Notary Public market was less competitive and had more monthly searches.

2 Implementation

We devised a keyword strategy to go after the Commissioner of Oaths market in her town.

3 Click Through Rate Analysis

Through trial and error, we isolated performing and underperforming keywords and created seo content and link building for these terms.

Website Design

For version 1 of the web design we chose a simple LAW Word Press theme and customized it. The client wanted a simple, informative website that was budget friendly. We delivered a custom design with a primary call to action being “telephone the business” and the secondary call to action being “email the business.” We used a simple web form and web server to deliver the emails in real- time to the business. We also set up an email to the user thanking them for their email and providing the phone number for the business in the event that they need a quicker response.

Seo Services

This website had exactly no organic search engine optimization when we got the contract and its only gone up from there. We managed to get it to rank for everything related to real estate in the geo targeted area. We also sourced out keywords that no one in the industry was targeting and increased the traffic to the website. Finally, we have it on the first page of Google for most geo targeted searches in the industry. The site is not number one in the city yet, but for a one lawyer office its fair to say that her rankings are in the top 5 percent of her local industry.

Verified Address Marketing/strong>

This website had exactly no organic search engine optimization when we got the contract and its only gone up from there. We managed to get it to rank for everything related to real estate in the geo targeted area. We also sourced out keywords that no one in the industry was targeting and increased the traffic to the website. Finally, we have it on the first page of Google for most geo targeted searches in the industry. The site is not number one in the city yet, but for a one lawyer office its fair to say that her rankings are in the top 5 percent of her local industry.

Lawyer Content Marketing

This website has a combination of seo engineered content for targeting search engines to deliver results and customer written artisan copywriting. Lawyers are busy people with lots of draws for their time and energy so we did our best to capture the firm in a positive light for both the Google and Bing search engines.

Social Media Marketing

This client has a Facebook account that is not particularly active. As the company adds on more support staff, a plan is in the works to increase the net that is cast from social media platforms like Facebook.

Technical

This site is simple in nature and is currently being upgraded to a new online marketplace.

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