WHAT IS LOCAL SEO?
Local Seo uses verified addresses that your company has to promote to people in your local market.
Some people know these tools as a maps listing, Google My Business or Bing Places listing.
We guess that the search engines us some sort of geographical targeting algorithm so that potential customers who have an IP address within your service area are shown your listing when searching online.
Of course Google has to choose which listing to promote and your digital presence is how you compete for these rankings.