Custom Web Design for your Services Company
123 Marketing offers small business web design services that incorporate common sense into customized designs. The web design team has years of business and practical real world entrepreneurial experience to deliver strategies that work.
What are we talking about? You need to decide what the goal of the new website is. Do you want your users to call you? Or would you rather they purchase something directly or book an appointment? Perhaps you just want them to opt in to your email marketing so that you can sell them something at a later date? These are all options that need to be considered when designing the flow of your company website design.
Our web design company often takes a role as small business coach when designing a website. Engineering your online marketing that drives your users towards your goal is key. Take for an example, a website that is awe inspiring and a work of art to look at. Does that actually make your company a return on investment? The jury is out on that one, but its fair to say that simple tweaks such as a clearly visible phone number, fast loading page speeds and choosing a color scheme that is easy to read are going to enhance your user experience and likely your conversion rates.
When you are building a custom Word Press website you need to ask yourself whether the customer who calls is going to reach you directly or get the answering machine? If the answering machine is your receptionist, you might want to consider using a “REQUEST A CALLBACK” option on your website instead of pushing phone calls. This way you don’t have to check your messages to get the contact information and the customer isn’t frustrated that you were not available to help them on their schedule. The goal should always be to answer the phone and try and solve the customer’s problem while they are in a decision making mode. we know that this isn’t always the reality although your conversion rates will be much higher if you can modify your business model to do this. When you hire a Edmonton web design company like 123 Marketing to create your website re-design, rest assured, you will receive top notch customer service and a user friendly and search engine optimized custom design.
Does Your Internet Marketing Plan Tailor Content by Social Media Platform?
Edmonton social media marketing ( SMM ) require significant planning, research and creativity to design the blue print for your small business venture. Internet marketing in Edmonton needs to factor in brand consistency between the common digital media options. These content marketing blue prints are works of art. You need to get into your target customer’s head and meet their expectations based on platform.
For example, there is no need to put a large write up of text on Instagram. This social media standard is image based with small captions. You want to make sure that your digital marketing content is tied together between the platforms but tweaked to appeal to the audience it was being delivered to. Facebook would be a better venue to write something unique about the image and then share the Instagram link about the topic. You could also use Twitter to TWEET about the Instagram link but add a condensed caption to tailor your message to your audience preferences.
On Vimeo you might make 15 slides and time them to music to tell the story of how you came into being the market leaders in your space that you currently enjoy. Edmonton Video marketing on YouTube and other social media content delivery systems rely on seeking out users to opt in to your content offering in hopes that they will provide some desired action in the future like buying something.
We have content writers with aptitude in writing, genuine interest in topics and a zest for bringing paper and pen to life. We only take on projects that we know we can deliver and to date have only happy customers. We work hard to clarify expectations early in the project so that everyone is one the same page when it comes time to deliver your social media marketing to your audience.
Local SEO to target your community
There are plenty of benefits of adding targeted Local SEO to your internet marketing strategy and its a key component in search engine marketing. Why is it important? One benefit toLOCAL SEO is that is works in tandem to your website. So you have more potential mediums to find leads, phone calls, conversions and / or customers. The Google business Listing, Bing Business listing, Yahoo Local listing are assets you can have working 24 / 7/ 365 to find you customers.
Local SEO strategies typically start with the creation of a directory style listing of your company. It is then geo targeted by IP address and search terms of your users. So if you type “Edmonton Web Design Company” into your browser, you would be shown local results with companies who have locations in Edmonton. If you type “web design company” into your browser, Google will take into account the location you are searching from and try and pair you with companies in your local area.
At 123 Marketing we feel that LocalizedSeo is a necessary part of any successful internet marketing plan. We encourage our customers to create a Google Business Listing, Bing Business Listing and Yahoo Local listing. We also encourage you to seek reviews from happy customers. This will give you a leg up on your competitors who don’t bother. Search engines are taking reviews into consideration more and more when determining ranking results. As an internet marketing company with our finger on the pulse of what’s coming ahead in the world of search engine optimisation and local seo, we also suggest that you respond to any and all reviews in a timely manner. This completes the cycle of engagement, which we feel is only going to increase as a ranking factor in years to come and will result in your best bang for your buck for your efforts.
If you would rather hire a Local Seoservices provider, 123 Marketing is a very good choice to consider. We offer years of success with companies just like yours that are currently showing up in the local search engine optimisation search results. Our local Seo packages are either included in our monthly seo and sem pricing or as a one-time project fee. For local Seo, often a one-time project can “git-er-done” for those on a budget. For the best results in local search engine optimisation give us a call at 780-666-4222 and find out how you can improve your bottom line by getting powered by 123 Marketing.
Organic Search Engine Optimisation Company for First Page Results on top Serp’s
Did you know that most of your customers don’t ever go to the second page of the Google when searching for top rated companies online? So, the question ends up being: Are you on the first page of Google for them to find you?
Our search engine optimisation company is very good at helping you get your website into the top of the organic search results. We target your organic positioning to compliment your strengths and we work on improving your weaknesses. We also take into account your competitors and come up with a plan for the biggest bang for your buck with least resistance. Another way to look at it, is we measure upside versus downside and come up with a search engine optimised ratio to target pages and content towards a certain range of search terms. With years of experience as a serp company, and digital marketing success in industries across the spectrum, we can mastermind your search engine marketing to deliver results month after month.
Do you ever wonder how a services company gets a spot in the MAPS and ORGANIC section of the search results? Nearly all of our long-term clients enjoy two or more spots on the same page of the search results because we pay attention to details.
It all starts with brainstorming, tracking and comparing keywords to rank tracking software that incorporates monthly search volumes and competition analysis. We don’t believe in fighting with all of your competitors for keywords if you don’t have to. Often we find niche keywords that you can begin to rank easily and with those ranking keywords we build relevance in your market.
As your relevance increases, we can incorporate more content, citations and back link strategies into the mix and gain market share. Depending how our seo company structures the architecture of your website, we can get your sub pages of your website to rank on the same keywords as your home page. In the long-run you could have two or three spots out of the top ten if we get lucky along the way.
The maps section or local seo is a much trickier and hard to predict spot for search engine marketing companies. There are lots of hypothesis about how these rankings are determined, but ultimately it’s a guessing game at best. We have found, that websites with unique content on their Google Plus Listing that matches the theme of their website are more likely to be in the first three spots. We have also found a correlation between companies that get reviews for their Google Business listing and positive results. A trending ranking signal is engagement, like when you respond to a Google Business review and thank the customer for sharing their experience. If Google is mandated with creating the most relevant search engine in the world, it makes sense that those who contribute to it regularly through reviews are likely going to see an increasing benefit in return.
Next time you are considering a search engine optimisation services company why not call 780-666-4222 and get your website powered by 123 Marketing?