Should You Place your Pricing on Your Website?
At 123 Marketing we are generally in favor of posting pricing on websites when possible. We totally understand this is controversial but we are also very good at what we do. By posting your pricing online, you are pre-qualifying your users so that calls, emails and email opt ins are likely going to be more fruitful. You are essentially qualifying your users by weeding out the resource draining lookylieus who drag down your sales team performance.
Yes, your competitors will also be able to see your pricing, but does it really matter? With a strong internet marketing plan combined with seo optimized website architecture, your users are going to find your beautiful website, with a clear path for them to call, email or “opt-in” and then you are going to wow them with personalized customer service and professionalism. Why would they shop around?
Also, you can generalize your pricing so that the user still needs to call and find out about their custom solution. For example, if you have packages with lots of options likely a price range is pretty reasonable to put on your website. Customers see the price range and it weeds out the people who were never going to be customers anyways. If your pricing scares away your actual customers, something isn’t quite right about your business model. We prefer being upfront with pricing and expectations because it shouldn’t be a secret. Often good companies can charge more than their competitors because they back it up with customer experience and service excellence.