Content Marketing

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Inorder to get the right answer you have to ask the right questions. The more you understand your business, your market and your customer, the better you’ll do at creating a compelling website.

Customer Profiles, Competitive Analysis, High-Level Goals, Sales Process

Powerful and Simple Messaging

Let’s face it. People are tired of fluffy marketing. And they don’t have time to waste. Your messaging has to be simple and concise – easy enough for a caveman to understand: “Website Good”

Headline Analysis, Content Optimization, Content Audit

User Engagement

Utilize the ideal blend of clean, functional design elements and relevant content to make it easy for the right types of visitors to both find and engage with your brand.

Engaging Content, Social Media Integration, Lead Generation

Big Picture Analysis

What does a “Win” look like for you? We want to know so we can partner up with you on your goals. We like to ask a lot of questions, take lots of notes and target the items that make the biggest impact. Period.

Long-Term VIsion Analysis, Brainstorming, Defining Success

Our content for you will include the following essential things:

We create a strong foundation for your content marketing plan by defining the reason behind creating content for your website. The goals you want to achieve through this content will be explained in the content. – We generate an unending stream of unique, valuable and interesting content ideas as a content marketer. – Next, with the content marketing plan, we develop a working editorial planner in which you can track your content and record results after it’s published. You can also start planning for the next few months. – We optimize the content of your website at timely intervals to let people find it in the search engines. – We promote your content to your followers.

Content marketing requires a strategy or a plan which include resources, processes and people.

It also has very specific processes that need to be managed in a collaborative way. Content marketing and social media are inter-related as social media is one of the vehicles for this campaign. We promote your content on social media by sharing it on a brand’s own social media channels with the free opportunity to connect with the audience.This promotion becomes more valuable when the audience shares your website content with their networks.

We enable your content to be found in search engines easily, and moving your website up the rankings list.

Keywords are used naturally and are used in title, content and headers. They are not over-used just to avoid boring elements forming the content. Your content is shared with industrial professionals who are linked with you. The main strength of your content lies in providing quality content which answers all the questions that your audience is looking for.

Google and other search engines are trying really hard to reward deserving websites with good rankings.

Every algorithm that they tweak gets them a little closer to this ultimate goal. So, it only makes sense that websites with great content that is continually updated and filled with good quality writing are going to get a boost in rankings.

Content marketing is simply creating excellent content and sharing that high quality content.

Your readers and users become potential customers and hopefully you can convert them into buyers.

The shared content is like educating readers about your products and business.

This can be through articles, blogs, video, social media, web landing pages and magnetic headlines. Content Marketing helps to establish your brand in the industry to strengthen relationships with the buyers. It is the savvy marketer’s response to the new digital marketplace.

123 Marketing’s professional writers provide you with quality content that engages readers.

We keep in mind the goal of content marketing- to optimize business value and customer value by providing the right content which is valuable and personalized. With our provided content, we ensure to bring readers and thus, customers.


What is Content Marketing?

Simply put, content marketing is a combination of words, images and videos that deliver a consistent message and create value.

What is the “Value” in Nanaimo Content Marketing?

The value that is created, is typically in the form of creating sales or leads for a business, website or company by attracting and retaining an audience of potential customers. Ideally, you can also engage the customer and push them towards your desired outcome of buying something, giving you their contact information or sharing your content with their friends and family.

Facebook, Twitter, Instagram and Blogging are components of content marketing. To be successful, you would want to tailor a message for each of the platforms that is consistent with what the audience is expecting. For example, on Instagram you would want an image, meme or similar posting about your topic and on Twitter you would want a short phrase and web link to your blog. If you were simply posting on the blog of your website, you would want to have an search engine optimized article with depth and quality writing to showcase your topic. On Facebook, you might put a link to the article on your local Blog and add in a paragraph of sales copy about why your target audience cares about this posting and how it can benefit or interest them.

You may also customize the desired outcome for the content on each platform. For example, Instagram might be where you show artistic expression and gain followers who are interested in what your company stands for. Pictures of pet rocks being given to the poor in developing nations with clever humanitarian captions could peak the interest of your audience. It might even be enough for them to share your content with others to spread your message.

On Facebook, you might include sales copy that entices readers to click your article or fill out a web form that captures their contact details for a one on one call later about how your products or services can benefit their business.

Twitter might be where you get the word out about aspects of your business that have viral tendencies. For example, “organic pet rocks” and “gmo free pet rocks” that are revolutionizing the industry. Or maybe its how “gluten free pet rocks” are creating a new sub segment of the market of people suffering from celiac disease who can now take part in the phenom of owning “pet rocks in Nanaimo.”

You might use other forms of internet marketing like sending emails to qualified members of your audience with a discount for purchasing “pet rock stands” and “pet rock clothing” that only have a limited quantity available and time on the market.

Content marketing from 123 Marketing combines precision engineering around keywords and desired outcomes delivered through internet marketing platforms that capture, retain, engage and persuade your audience to behave in a way that benefits your business. From leads and sales to growing awareness and branding, we develop your content marketing strategy with an artistic style and an engineer’s attention to detail . We are fully aware that your teen aged children are capable of writing the words that appear on your website. What we are also aware of is that the return on investment with using professional content writers in British Columbia is certainly worth considering.

123 Marketing has several content writers on staff with very different skill sets and genres. A content marketer who might be perfect for a yoga studio or holistic retreat vacation is not necessarily going to be the first choice to write about the technical side of dentistry or legal matters. We prefer to categorize content and choose people to be a part of the delivery that are both interested and knowledgeable or willing to research your content marketing topics. One of the differences with using 123 Marketing in Nanaimo for web content creation is that we are also skilled with keyword research and in our opinion these two facets of online marketing go hand in hand.

Our writing typically includes structure, that is engineered around a keyword theme that matters for your business. We might use 2% keywords and 10% synonyms and themed varieties of your keywords to ensure that your content is both search engine friendly and uses natural and easy to read language. We might add in some regional terms to further narrow your market and increase the chance of conversion. For example, in Nanaimo, British Columbia we would research whether using neighborhoods and communities names in your search terms increased the qualification process of your users. So, if we were selling “pet rocks” to communities surrounding Nanaimo, we might use terms like “cedar pet rocks” or “pet rocks north nanaimo.” The likelihood that someone who types a search in for “pet rocks downtown nanaimo” is going to be interested in your product is very high. We look for terms like this that help keep your phone ringing with qualified prospects and organic search engine optimisation results.

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