Seo Nanaimo by 123 Marketing
Search engine optimisation or “seo” for short is simply put as the activities that help your website be found easily online by your potential customers when they are searching.
If your business requires customers to come to you then you might want your website to attract potential clients from Nanaimo and north to Union Bay and south to Mill Bay. This includes Lantzville, Nanoose Bay, Parksville, Errington, Qualicum Beach, Hilliers, Qualicum Bay, Bowser, Fanny Bay, Hornby Island, Denham Island and Union Bay as well as Colvilletown, South Wellington, Cassidy, Ladysmith, Saltair, Chemainus, Westholme, Crofton, Vesuvius, Thetis Island, Renlkut Island, Valdes Island, Galiano Island, Long Harbour, Sturdies Bay, Maybe Island, Salt Spring Island, Fulford Harbour. Duncan, Sahtlam, Koksilah, Cobble Hill and Mill Bay.
If your business requires you to physically go to the customer then you might refine your geo-targeted web to Lantzville, Nanaimo, Ladysmith, downtown Nanaimo, Cedar, Westwood Lake, VIU, Departure Bay, North Nanaimo, Woodgrove Centre, Aulds Road, Jingle Pot Road, Hammond Bay Road, Bowen Road, East Wellington, Nanaimo Lakes Road and Yellow Point Road.
Choosing what part of the market to target is a key step to any online marketing campaign and one of the factors that differentiate 123 Marketing from the other web design company’s in Nanaimo.
We carefully research search terms and figure out where the best bang for your buck is going to be. If you are selling “pet rocks” and want to be found for “pet rock Nanaimo” because that is what your competitors are trying to be found online for, that is a good starting point. But, we would investigate “nanaimo pet rock” and look for other terms that were less competitive and have higher search volumes ( ie how often your customers use that search ). We often see entire industries fighting over keywords when there are niches with high search traffic left for our web design and seo customers to rank on easily.
Another key factor is working towards figuring out which search terms yield customers versus window shoppers. In our experience we find that certain keywords may have high search volumes but its unlikely that people finding your website after searching these terms will purchase anything. For example, anything with the word “free” in it, rarely converts to a sale. To make a profit off of search terms with “free” in it, you may have to give something away for free and then have an upsell later that converts the user to a purchaser. This is more internet marketing than search engine optimisation but still relevant. Adding on words like “contractor” to a search term like above tends to have a high conversion rate. An example would be “nanaimo pet rock contractor.” Rumour has it that adding “services” to your key word is quite common, but Yellow Pages uses that term to show its customers how good its SEO is. This inflates the monthly search volumes on those terms, so you need to factor that into your key word selection decisions for best seo practices.