WHAT IS SEO
SEO is acronym for search engine optimization. SEO, it is a process and a series of steps performed to a website to generate organic traffic. Just like what its name suggests, this process makes sure that the website is optimized to adhere to the rules set about by search engines such as Google. SEO is also constantly evolving, so there is no formula for success that will last forever. Good SEO is an ongoing set of activities that keep your website ranking well on search engines and delivering customers to your inbox, telephone or physical location.
Search engines like Google create algorithms to make sure that the websites that appear on their top searches are the best ones. Gone are the days when the searches are peppered with websites containing duplicate articles or poorly-written content. With the sophisticated algorithms now running search engines, websites with no relevant content or spam websites are being filtered, making way for more reliable searching.
The thing about developing websites is that anyone can do it. You can hire a competent web developer to set up a website for your business and put it online. But what good can a website do if your potential clients or readers cannot search for it? With practically millions of websites in existence today (and more still being developed), your website can easily get lost and buried under these other websites. We all know traffic is key to the success of an online business. If you are not generating traffic and your target market is not aware your online business exists, conversion won’t happen no matter how gorgeous your website looks.
SEO is the process that will ensure visibility of your website in search engines. By integrating SEO in your website or online business, you can reach your target market effectively even without aggressive and expensive marketing campaign.
Core Benefits of SEO
There is a reason why SEO is the most sought-after marketing campaign these days. If you own a website, you definitely shouldn’t miss out on the benefits of SEO. It will be the biggest bang for your buck marketing option guaranteed.
Lower marketing cost
SEO is a fixed cost investment. You can hire SEO experts to optimize your website. The cost for this might put off many business owners but if you compare that to the cost of long-term fluctuating spending on PPC campaigns or print advertisements, it is much more cost-effective. Plus, in the long-run your customers who find you first in Google, will give you credibility because your website is received well by Google. SEO is essential to any good web marketing plan.
What really makes SEO so appealing is that the effects go beyond what you have paid. Unlike pay-per-click advertising campaigns that only work if your campaigns are funded and hopefully your competition isn’t clicking on your link causing you to have to pay more, SEO continues to function with your fixed monthly payment.
SEO reaches your target market far more effectively than other marketing campaigns.
Here’s the thing about SEO, you can reach up to 94% of your target market with it. As opposed to the miniscule 6% that you can only get from PPC campaigns, this is so much more effective.
SEO allows you to meet your potential clients halfway. They are the ones who initiate the search, which means the interest is already there. All you have to do is make your website visible. As opposed to other campaigns, there is no assurance that it is being seen by the right market.
SEO does not need to strategically time when your clients might be seeing the advertisements. It works all day, every day so the visibility rate is high.
SEO delivers faster results.
By increasing your visibility rate and targeting your market, you are able to see faster progress in your business. SEO takes pride in increasing conversion rates through organic traffic.
Finding the Right SEO Expert
One of the important things you should know about SEO is that it is more than just adding target keywords to your images or tweaking your website to become more responsive. That’s just the tip of the iceberg.
SEO starts from the root of your website (the design) and then extends to the other parts of your business. This is why it is called a process. It doesn’t end with just the design of your website. The content has to be optimized, you also need to make sure every image you incorporate in the site is SEO-friendly. It is a lengthy process, albeit a rewarding one.
The process can look and sound intimidating, especially if you’re not that experienced in this field. This is why it is ideal to look for SEO experts that can take care of this aspect of your business. By handing the SEO part of your business to the real experts, you have more time on your hands to work on other important things.
In order for you to experience the core benefits of SEO, choose the right SEO team. Make this necessary investment so you can stay on top of your game and gain advantage over your competition.
Call 1-855-343-5666 now to discuss what 123MARKETING.ca can do for your website and business.